Infarma is the ideal setting for exchanging professional experiences, sharing knowledge and ideas on day-to-day procedures, discussing the profession's new roles and, particularly, discovering the new developments that directly affect professional practice. The Medicine and Parapharmaceutical Trade Exhibition is the ideal venue at which to encounter suppliers, products and technologies, and to discover all the new features that may be incorporated in a Pharmacy. The European Pharmacies Conference is a meeting point at which to deal with topical matters. In a globalised environment, pharmacy is news because it is rising to new challenges. A balance needs to be established between a model that offers the public excellent service based on efficiency, and demands arising from the values of economics and competition.