ARCHITECT@WORK Marseille 2023 is distinguished by its unique and innovative exhibition layout, crafted by the renowned C4 - Creative Fo(u)r. The design ensures an optimal experience for attendees, with a route that naturally guides visitors through a series of small, uniform modules. This layout facilitates seamless interactions between exhibitors and attendees, with initial contact occurring directly at the stand. The strategic design not only maximizes visibility but also enhances the engagement between exhibitors and their target audience.

A distinctive feature of the event is the presentation of innovations in corner units and on walls. Each box, consisting of four corner units, is centered around a multimedia console, providing exhibitors with a dynamic platform to showcase their products or services. This setup allows for an immersive experience, where the latest innovations can be explored in detail. The multimedia console serves as a focal point, offering an interactive element that captures the attention of visitors and encourages deeper exploration.

The traditional concept of aisles has been reimagined at ARCHITECT@WORK, transforming them into inviting lounge areas. These spaces offer a relaxed environment where attendees can enjoy a drink and engage in meaningful conversations. Exhibitors have the opportunity to provide further explanations about their innovative products, applications, or services in these lounges. The transformation of aisles into social hubs not only fosters networking but also enhances the overall visitor experience, making it a must-attend event for those seeking to connect with industry leaders and innovators.