VIVE LA MOTO, known as Madrid's Great Motorcycle Show, has been established as a premier event in the motorcycle industry, emphasizing the dual themes of mobility and leisure on two wheels. This prestigious event, endorsed by ANESDOR, has garnered full participation from leading motorcycle brands, accessory manufacturers, and component suppliers, making it a pivotal gathering in the industry. The show serves as a platform where the latest innovations and trends in the motorcycle world are showcased, offering an unparalleled opportunity for industry stakeholders to connect and collaborate.

The event's success is attributed to its unique fair model, which is held annually and alternates between two major Spanish cities, Barcelona and Madrid. This rotation not only broadens its reach but also ensures that a diverse audience is engaged, further enhancing its reputation as the leading trade fair in Spain's motorcycle sector. Exhibitors are provided with a dynamic environment where they can present their products and services to a highly targeted audience, fostering business growth and expanding market presence.

As a benchmark event in the motorcycle world, VIVE LA MOTO offers an exceptional opportunity for brands to gain visibility and strengthen their position in the market. The show is characterized by its comprehensive showcase of the latest models, cutting-edge technologies, and innovative solutions that define the future of two-wheeled mobility. By participating in this event, exhibitors can leverage the extensive media coverage and networking opportunities to enhance their brand's influence and drive forward the evolution of the motorcycle industry.