Marine Design 2020 is set to be a pivotal event where the latest practices and technical innovations in the marine design industry will be showcased and discussed. A comprehensive approach to design will be emphasized, focusing on the integration of various disciplines such as Naval Architecture, Industrial Design, Human Factors, Environmental Psychology, and Interior Design. Attendees will gain insights into how the end user’s needs and personas are understood at the beginning of the design process, aiming to enhance the aesthetics, functionality, and marketability of marine vessels and systems. The holistic nature of Marine Design, rooted in Industrial Design principles, ensures that all stakeholders are considered throughout the design journey.

A particular emphasis will be placed on Human Systems Integration, which offers a framework to improve safety and performance while minimizing costs over the lifecycle of marine systems. The event will delve into the superyacht, cruise, and offshore sectors, underscoring the importance of cross-sectorial innovation. Discussions will explore the balance between luxury and utilitarian design, examining how sustainable luxury can be achieved and how innovations from the superyacht sector can be transferred to mainstream marine transport systems. This dialogue is crucial for addressing the evolving demands of water-based public transport and the recruitment challenges faced by the offshore wind farm industry.

Attendees will have the opportunity to explore themes around design-driven innovation and the competitive advantages it can offer through product differentiation. The conference will provide a platform for sharing innovative solutions that enhance user experience and design meaning. By participating in Marine Design 2020, insights into how these innovations can lead to a competitive edge in the marine industry will be gained, fostering a deeper understanding of how design can be leveraged to meet the challenges and opportunities presented by the modern marine landscape.