electronica is a global business platform: The high quality of the visitors including decision-makers from Germany and abroad who are willing to invest ensures first-rate potential for new business. Concentrated expert knowledge, from developers to company executives, in nearly all consumer segments and user industries - from automotive and industrial electronics to embedded, wireless, medical electronics and MEMS. This is where decision-makers come to search for attractive offers and for suitable products and solutions to meet current and future requirements. Above all, they include buyers and decision-makers in upper management who are preparing for and conducting business transactions. This trade show, which is known for the unsurpassed quality and quantity of its visitors, is strictly business - and unparalleled in the industry.