The Zimbabwe International Trade Fair is one of the largest intra-regional trade fairs South of the Sahara. An annual exhibition which offers exposure to both trade and public visitors, the multi-sectoral, multi-national expo provides a convenient trade hub for the region. Its location in Bulawayo, the centre of Southern Africa, is at the crossroads of the regional trade and transportation routes. The ZITF Company extends an invitation to the local and international business community, both large corporate and small-to-medium enterprises to participate in ZITF. ZITF and the specialised exhibitions hosted annually at the Zimbabwe International Exhibition Centre provide ideal venues at which to meet the deal-makers and the new industrialists first-hand.