Arena of Beauty is an event held twice a year in spring and autumn for National hairdressing, cosmetics, manicure, pedicure, SPA & Wellness. Hosted by Bulgarreklama Agency at the Inter Expo & Congress Center in Sofia, Bulgaria, this event is a long list of successful partnerships and an excellent practice in the field of professional cosmetics and the development of new creative customer approaches.

Exhibitors at Arena of Beauty include manufacturers and distributors of skin care products, colour cosmetics, toiletries and personal care products, perfumes, foot care preparations and equipment, nail design, permanent make-up, tanning beds and sun-care cosmetics, equipment and fittings for beauty salons and shops, packaging and promotional materials, professional training programmes, colour and style consultancy, and nutritional supplements.

This event provides an excellent opportunity for those in the beauty industry to network and learn from each other, while showcasing their products and services to the public. With a wide range of exhibitors and visitors, Arena of Beauty promises to be an event to remember.