AUSA 2030 is recognized as the largest landpower exposition and professional development forum in North America, where the capabilities of organizations are highlighted and a wide range of industry products and services are showcased. This prestigious event is designed to deliver crucial Army messages, ensuring that the State-of-the-Army is thoroughly communicated through informative presentations. Attendees are provided with the opportunity to engage in panel discussions and seminars that cover pertinent military and national security subjects, making it an essential event for those involved in the defense sector.

Throughout AUSA 2030, a variety of valuable networking events are made available, allowing for meaningful connections to be fostered among participants. The inclusion of the total Army - Regular Army, Guard, Reserve, Civilians, and family members - ensures a comprehensive representation of the Army community. This annual meeting serves as one of the three key communication platforms employed by the Army, aimed at educating and informing government, academic, civic, and veteran advocates and leadership on Army priorities and issues impacting America's Army.

The event's focus on delivering Army messages and highlighting organizational capabilities through a diverse array of industry products and services makes it an unparalleled opportunity for exhibitors. By participating, exhibitors are positioned to not only showcase their innovations but also to engage with a wide audience that includes influential decision-makers. The strategic importance of AUSA 2030 lies in its ability to provide a platform where exhibitors can effectively communicate their contributions to the defense sector, thereby playing a vital role in shaping the future of landpower.