Are you a business owner and do you want greater visibility for your services? Or do you simply want to meet your clients and prospects directly? One of the most effective ways to do this is to become an exhibitor at events. Whatever their size, events are indeed the ideal way to reinforce your branding and identify leads, and therefore future clients! However, participating in a trade show requires a certain amount of preparation and organization to be successful.
Therefore, if you want to be an exhibitor at a trade show, you first have to identify the events or fairs most relevant to your business. Being an exhibitor requires commitment from you and your teams, but also time and money if you want to maximize your chances of success. Be aware that trade shows are sometimes numerous and varied, and the right one can be difficult to pinpoint if you're looking to work in well-defined regions or geographical areas! Of course, you can always try to look for websites, which are often the result of local initiatives: for instance, these can be websites created by municipalities or regions, whose aim is to gather information about all the local trade shows that are scheduled to take place in their area during the next few months.
But gathering information about the trade shows you want to attend can quickly become a headache for you as a future exhibitor. A business owner can waste a lot of time trying to find the right events as well as gathering all the information related to trade shows that could be of interest to their business.
Because it's not just about finding a trade show: the challenge is to compare the events, have all the information and also have contacts so that you can reach the organizers if necessary. In Belgium alone, it's estimated that some 77,000 events are organized every year! And the task is even harder if you want to position your business internationally and target foreign trade shows... So there may be hundreds of trade shows you could go to, but which one will be truly relevant to your business? Which one is worth your commitment and which one offers you the best chance of reaching your target audience? You need to be able to answer these questions quickly, by finding the event with the highest possible return on investment.
As a future exhibitor, your goal is therefore to reduce the time spent choosing the trade show you'll attend by having the most concise (but complete) event directory possible. Today, Boothsquare is the platform where several thousand events worldwide are listed (including the various editions for each event), with regular updates. The goal: to simplify access to information on trade shows and fairs for companies. This platform will allow you to compare and analyse these events, and thus help you define a strategy to target the best trade shows for your business. And, ultimately, make your project a success!
In addition, we can provide stands through our platform: it's possible to book a space and also communicate with the service providers necessary for the logistical organization of the trade show. Boothsquare connects the different stakeholders (service providers, organizers, exhibitors) involved in the management of an event in order to save precious time between professionals.